Strategy

Together, The Action Fund and The Trust for Public Land have developed a highly successful approach to creating public funds for land conservation in partnership with local, state, and federal conservation advocates. Here’s how it works:

Ballot measures

Most often, a campaign begins with the Conservation Finance team from The Trust for Public Land, which works with government officials, civic groups, land trusts, and other conservation advocates to lay the groundwork to create funds for local or state conservation goals. Conservation Finance staff identify voters’ major concerns, research potential funding mechanisms, and assess the likelihood of success. They help design measures and craft ballot language to maximize popular support. Once a measure is on the ballot, The Trust for Public Land Action Fund steps in to offer an array of services to win an election, including fundraising assistance, campaign strategy, and voter communications. When we sponsor a campaign, we sometimes help set up a campaign committee and handle organizational details, including accounting and legal compliance. SEE CAMPAIGN SERVICES.

Legislative advocacy

The Trust for Public Land Action Fund fosters broad and effective coalitions to advocate for conservation funding through the legislative process. We further the collaboration of diverse stakeholders by establishing a neutral campaign committee to receive and manage campaign funds. We hire experts in government relations, grassroots organizing, and communications. We follow through, lobbying year after year to sustain legislative funding and make sure it is used as intended.

Our results are unparalleled. Every $1 contributed to The Trust for Public Land Action Fund has helped create more than $2,000 in funds for land and water.