A direct mail campaign is one of the best ways to reach specific voter populations. It can be as simple or complex as your budget allows. A colorful post card that provides basic information can be extremely effective.
We highly recommend working with a professional direct mail consultant, who can coordinate everything, including design and printing, obtaining a list and mailing the pieces to arrive on schedule. For assistance with direct mail, go to our Services section.
At least three carefully timed mailings to the same addresses are recommended to ensure that recipients get your message. It is best to do the first mailing about three weeks before Election Day and the last mailing a few days before the election. If early voting is popular in your community, you may need to make an earlier mailing schedule. It is very important (and almost always legally required) to disclose who paid for the mail piece. Visit your state’s campaign finance office or elections division for guidelines on registering a ballot question committee and any applicable campaign finance laws, including specifications for the paid-for disclaimer required on your campaign materials.
Refer to the section on Setting Your Vote Goal to get information on where to obtain your mailing list (same as your voter list in most cases). For up-to-the-minute election examples in your state, contact The Trust for Public Land Action Fund.
Sample schedule and budget for a small campaign mailing in Aurora, New York
Tigard, Oregon, mail piece
Washington County, Minnesota, mail piece
Los Ranchos County, New Mexico, early voting mail piece
Ravalli County, Montana, mail piece