Voters may go to the internet to find out more about the campaign, but not all small campaigns have the know-how to create a site. Nor should you spend a lot of campaign funds creating one. Online services such as Squarespace or Weebly can help you craft a simple site.
A website is an inexpensive way to get publicity. It can also be a convenient place to provide more detailed information and allow you to keep your other communications clear and simple. Refer to your website in all printed materials. In addition to detailed information about the measure (including what it can and cannot be used for), the website might also:
- List campaign supporters.
- Illustrate places that the measure would protect.
- Reprint editorials or news articles.
- Refer to public presentations.
- Provide links or contacts for donations and volunteer sign-up.
- Respond to opposition.
- Provide dates of upcoming public presentations, town meetings, phone banks, and the election.
- Remind voters where and when to vote, and how to register if not a current voter.
- Provide basic information in a handy FAQ (Frequently Asked Questions) format, and be careful not to overwhelm with too much information that raises more questions than it answers.
Social media can connect your campaign with the voters you hope will support your measure, but be careful not to take on a plethora of platforms that require considerable upkeep. Better to pick a few worthwhile outlets that you can keep lively and up to date.
Consider creating a YouTube video that can display the visual image of why you are advancing a conservation funding measure to the ballot, and link it to your website or Facebook page.